We believe search engine optimisation or website optimisation should be a well planned and measurable activity and an essential part of business website development. SEO more often than not is not delivered by marketing people or not applied with systematic approach. As an innovative UK SEO company and website design agency our approach is different.

The cost and amount of work and ongoing activity required is dependent on the nature of each clients requirements and budget. A tailored package would start at £200. All packages are likely to incur ongoing monthly costs of £50-£900pm (short or long term) again depending on work required and budget. The following details a comprehensive SEO services package:

SEO report on current situation

£100-£200 one off
If applicable we will conduct a detailed analysis of the current sites situation as this can inform ongoing strategy. We will present you with a detailed, no obligation SEO situation report which will highlight the problems currently with the site and opportunities to improve and achieve high website ranking.

Keyword research

£200-£300 one off, possible ad hoc as products change etc

An essential part of business website development that many SEO agencies miss out altogether is identifying which are the high search volume keywords which you are most likely to achieve high website ranking for.

We conduct thorough keyword research to identify the best keywords or phrases to optimise your site for. This will help ensure you get good volumes of traffic from targeted searchers.

We will not suggest keywords which have high search volumes yet are incredibly competitive in terms of competing web sites. A common mistake is optimising a site for a keyword which Google displays 10 million+ websites for. Common sense says this you will be unlikely to get high website ranking competing amongst those kind of numbers!

Similarly we will not suggest low volume keywords which would be very easy to get position for i.e. 'award winning pasty producer in St.Ives, Cornwall!' as these will not have any search volume!

We will test proposed keywords in a mini pay per click campaign which will guarantee high search engine position temporarily on a pay per visitor basis. This will confirm search volumes for the keywords and phrases and possibly identify which ones will produce most sales/leads.

Applying content in the site

£200-£2000 one off plus £50-£500pm ongoing (optional). Price mostly determined by whether you write and add copy in-house.

A very important element of business website development to achieve high website ranking is making sure you have lots of relevant, keyword rich content. This doesn't mean cramming your home page with lots of text. It can be done through creation of articles or a blog. An FAQ section can also be very beneficial. As part of our SEO service we can do this content creation for you or advise on the best way forward to do it yourself.

We can create site titles, meta descriptions and urls with keyword rich content. These are crucial to achieve a high website ranking as the search engines rank them as very important in deciding whether the site is relevant to the searchers keyword or phrase used.

Site structure

£200-£500 one off, possible ad hoc to follow (as you wish to develop site)
Ensuring the site structure and coding is optimum so that the search engines can identify your content as important to the keywords searched for is an important SEO service we offer. You may well have lots of good content but if the search engines cant see it high website ranking is impossible.

Link programme

£500 initial and £100-£200pm ongoing optional (highly advised)
Link building is an important part of business website development and vital to gain high website ranking.

We can offer submission to the major directories which is a great way to get keyword rich text links back to the site and search engines considers an entry to certain directories like www.dmoz.org as a sign that your site is important as such directories have a manual approval process based on strict criteria.

We can also achieve links on quality relevant websites with keyword rich text which is again very important. Google in particular places a great deal of emphasis on the number of links a site has.

Content creation on other sites and networks

£500 initial and £100-£200pm ongoing optional (highly advised)

Creating content rich articles on relevant websites with inbounds links is a major way that we can help achieve high website ranking. There a large number of content and social and business network sites that allow you to write content e.g. articles for guaranteed publication. This is an increasingly powerful way to achieve guaranteed inbound links from sites with extremely relevant content. This technique is emerging as one of the fastest growing business website development techniques and is a powerful part of our SEO services portfolio..

Website visitor reporting and position reporting

Free
Regardless of budget all our SEO service packages come with free website visitor reporting. We will add Google Analytics website reporting code to your site and provide tuition so that you can fully understand your websites traffic statistics and visitor behaviour. For further details about the website visitor reporting please see our website visitor reporting page.

We also provide monthly or quarterly search engine position reports so that you can see the improvements in position over time. We are confident that our systematic and analytical approach to SEO will produce consistent and profitable high website ranking.

Pay per click management

£POA
Our sister company Open Eye Marketing is the UKs leading pay per click management agency and can create and maintain highly effective pay per click campaigns.